Neighborly

Neighborly

Turn leftovers into connections

Turn leftovers into connections

Neighborly is a meal-sharing app that connects neighbors through food. It allows home cooks to share extra portions, helps busy individuals find affordable homemade meals nearby, and reduces community food waste while strengthening local connections.

TOOLS

Figma, FigJam, Figma Make

ROLE

Product Designer

TIMELINE

Sept 15 - Oct 17 2025 (5 weeks)

Mockups
Mockups

THE PROBLEM

Wasted meals, disconnected neighbors

Wasted meals, disconnected neighbors

Wasted meals, disconnected neighbors

Every year, millions of home-cooked meals go uneaten while neighbors living just blocks away struggle to find quick, affordable dinner options. At the same time, people feel increasingly disconnected from their local communities.

Every year, millions of home-cooked meals go uneaten while neighbors living just blocks away struggle to find quick, affordable dinner options. At the same time, people feel increasingly disconnected from their local communities.

THE SOLUTION

A local marketplace for home cooking

A local marketplace for home cooking

A local marketplace for home cooking

A platform where neighbors can share extra meals within a 5-block radius; reducing food waste, easing daily meal stress, and building community.

A platform where neighbors can share extra meals within a 5-block radius; reducing food waste, easing daily meal stress, and building community.

Discover + purchase local food

Discover + purchase local food

Discover + purchase local food

Users can explore nearby home-cooked meals, view details like pickup time and distance, and place an order seamlessly through in-app payment.

Share a meal with your community

Share a meal with your community

Share a meal with your community

Post extra homemade meals with photos, details, and tags, making it easy to share food and connect with nearby neighbors.

Seamless pickup coordination

Seamless pickup coordination

Seamless pickup coordination

Neighborly facilitates smooth, friendly communication between neighbors, making local meal sharing safe and effortless.

USER RESEARCH

PAIN POINTS

I collected insights from online communities to better understand real frustrations and pain points. Many people shared experiences around food waste, as well as a desire for stronger connections with their neighbors.


I collected insights from online communities to better understand real frustrations and pain points. Many people shared experiences around food waste, as well as a desire for stronger connections with their neighbors.


User research posts
User research posts

Two common problems arise:

Two common problems arise:

Trash can

Too much home-cooked food going to waste

Too much home-cooked food going to waste

Neighbors

A lack of meaningful connection between neighbors

COMPETITIVE ANALYSIS

To better understand how these pain points are currently being addressed in the market, I looked at existing food-sharing and meal discovery apps, analyzing where they succeed and where they leave gaps.


To better understand how these pain points are currently being addressed in the market, I looked at existing food-sharing and meal discovery apps, analyzing where they succeed and where they leave gaps.


Competitve analysis
Competitve analysis
Competitve analysis

USER PERSONAS + JOURNEYS

Market research revealed clear gaps. To design for real people, I grounded the problem in the everyday experiences of potential users. This led to the creation of two core personas, followed by mapping their user journeys.


Market research revealed clear gaps. To design for real people, I grounded the problem in the everyday experiences of potential users.

Anna Kim Persona
Anna Kim Persona
Zack Mahmoud Persona
Zack Mahmoud Persona
Anna Kim User Journey
Anna Kim User Journey

FEATURE DEVELOPMENT

I took the pain points from both Anna and Zack and curated 5 main features for the app:


I took the pain points from both Anna and Zack and curated 5 main features for the app:


Feature development
Feature development
Feature development

TASK FLOWS

After defining the core features of Neighborly and outlining how they support the user’s needs, the next step was to map out a key task flow to illustrate how a user would interact with these features in a real scenario.


Scenario: Zack wants to quickly find and buy a home-cooked meal from a neighbor after work.

After defining the core features of Neighborly and outlining how they support the user’s needs, the next step was to map out a key task flow to illustrate how a user would interact with these features in a real scenario.


Scenario: Zack wants to quickly find and buy a home-cooked meal from a neighbor after work.

Task flow
Task flow
Task flow

WIREFRAMING

After mapping out the task flow, the next step was bringing it to life through low-fidelity wireframes, allowing me to explore layout ideas and interaction patterns. These early iterations built the structure leading to my final design.

After mapping out the task flow, the next step was bringing it to life through low-fidelity wireframes, allowing me to explore layout ideas and interaction patterns. These early iterations built the structure leading to my final design.

Wireframes
Wireframes
Wireframes

FINAL DESIGNS

REFLECTIONS

I learned a lot during this project. Looking back, there are a few things I would change/do differently:

I learned a lot during this project. Looking back, there are a few things I would change/do differently:

  1. Create a design system. Looking back, I would create a design system from the start to ensure better consistency and faster iteration across all screens.

  1. Create a design system. Looking back, I would create a design system from the start to ensure better consistency and faster iteration across all screens.

  1. Do multiple iterations early on. I learned that spending more time exploring different ideas early in the process helps refine the concept and improve the final outcome. If I had done more iterations initially, I could have identified stronger visual directions and smoother user flows.

  1. Do multiple iterations early on. I learned that spending more time exploring different ideas early in the process helps refine the concept and improve the final outcome. If I had done more iterations initially, I could have identified stronger visual directions and smoother user flows.

  1. Refine microinteractions and overall motion. While my main flows functioned well, I realized how much small details, such as transition timing, button animations, and scroll behaviours, impact the overall experience. Next time, I’ll focus more on refining these microinteractions to create a smoother and more polished product.

  1. Refine microinteractions and overall motion. While my main flows functioned well, I realized how much small details, such as transition timing, button animations, and scroll behaviours, impact the overall experience. Next time, I’ll focus more on refining these microinteractions to create a smoother and more polished product.

Neighborly

Turn leftovers into connections

Neighborly is a meal-sharing app that connects neighbors through food. It allows home cooks to share extra portions, helps busy individuals find affordable homemade meals nearby, and reduces community food waste while strengthening local connections.

TOOLS

Figma, FigJam, Figma Make

ROLE

Product Designer

TIMELINE

Sept 15 - Oct 17 2025 (5 weeks)