THE SOLUTION
Based on user research with crypto investors, I identified three core problems that shaped Raven's solution:
Ask any crypto question and get answers tailored to your portfolio and goals. Removes guesswork by providing context-aware advice instead of generic information.
Users browse crypto news organized by topic and read AI-generated summaries with key takeaways and portfolio relevance.
Users answer questions about goals, timeline, and risk tolerance to receive curated portfolio strategies with allocation breakdowns.
IMPACT
Testing proved that personalized guidance successfully addresses the three pain points: consolidating information, preventing emotional reactions, and tailoring advice to individual portfolios.
+100% confidence increase
Participants went from feeling uncertain and anxious to making decisions with genuine conviction. Personalized AI guidance removes doubt and replaces it with data-backed direction specific to their situation.
83% reported reduced anxiety
The majority of participants said Raven significantly lowered their stress around investment decisions. By consolidating information and providing personalized recommendations, the app eliminates the overwhelming chaos that triggers emotional, impulsive trading.
4.3/5 trust score
Participants trusted Raven's guidance enough to base real investment decisions on it. Showing the reasoning, displaying confidence levels, and citing sources creates transparency that turns skepticism into certainty.
FINAL DESIGNS
A visual walkthrough of the complete Raven experience
STYLE GUIDE
Cohesive visual system for Raven featuring typography, colors, and core components.
